There is no more effective digital marketing approach than email marketing when creating and acquiring prospects.
Despite the rise in popularity of smartphone messengers and chat apps, studies reveal that approximately 61% of customers opt for brand contacts via email, and men and women of all ages share this choice.
Email marketing is more important than ever. This is because of its excellent use and growing worldwide importance.
What is the definition and importance of email marketing? Email marketing is a digital marketing approach for organizations worldwide to develop brand awareness, revenues, and client connections.
Email marketing organizations use different email service providers (ESPs) to send out autonomous, tailored marketing emails with brand promotions and notifications. Email marketing includes regular email newsletters, discount notifications, customer satisfaction survey forms, and e-vites.