Technical SEO involves making sure your website complies with search engine requirements so that it may be easily scanned and indexed. A technical SEO audit’s primary objective is to evaluate your website’s existing SEO and identify the areas that need improvement for a smooth web presence.
Customer expectations have significantly altered throughout time, and search engines have advanced in sophistication. Around 3.5 billion people currently use smartphones worldwide, according to Statista. Google has updated its algorithm to give greater weight to mobile-friendliness and site performance when ranking websites in response to the significant increase in smartphone usage.
Today, Google may penalize websites with shoddy redirects, sluggish page loads, and bad information architecture. These technical SEO problems might cause a sharp decline in search ranks and organic traffic if they are not addressed. A drop in ranking might be bad for your company, given that the top organic search results get approximately 35% of hits.