Mobile app marketing, or promotion, refers to the process of optimizing an app with the aim to make it more useful, user-friendly, and search-engine friendly so that it gets better rankings and more downloads in the App Store and produces more ROI to the app owner.

Promotion is a key component of a successful app launch; it doesn’t have to cost you a fortune.

204 billion mobile apps were downloaded in 2019 and the app market is constantly growing. The competition for the user’s attention is fierce – if you want to stand out from the crowd not only will you have to build an outstanding product, but also come up with an effective app promotion strategy.

Promoting your app for free takes a certain degree of skill and persistence, but once you reach that threshold, the gates will fly open and steady traffic will begin to utilize your app and explode your downloads. 

Here is a list of creative ways to promote your app for free:


Spend some time looking online for industry experts who have blogs, see if they would be interested in sharing your app on their blog. Offer to make a guest post on all the reasons their followers could benefit from downloading the app. If you have a free version, allow them to offer this to their followers with zero risk. This technique could have thousands flooding your app in a short period of time.


A good idea for mobile app marketing is to build a landing page. It will give you a chance to better communicate the benefits associated with your app, address any questions that your target users might have, and include testimonials that will boost your credibility. Creating a landing page will also make your app discoverable by search engines – this can constitute a great source of leads.


Ask your users to leave you a review on Google Play or on the App Store. Positive reviews drive purchasing decisions and have a direct impact on the app stores algorithms – they enhance your credibility and position in search results. You can also consider other review sites like G2CrowdCapterra, or Serchen – remember to respond to each review.


create a unique email signature
create a unique email signature

Like commenting on blogs, the aim is boosting awareness. According to a study by Exact Target, 91% of people check their email daily. Think about the number that will see your app name. So, make it habit to add your app name in your signature.


A blog can do wonders for the promotion of your app. If your official business blog already has a good user base, consider adding regular blog posts about your new app to inform more users about it and create a buzz in the industry.

One of the easiest ways to get some buzz about your app is to simply write about it. There are hundreds of article directories online that accept original submissions, all you have to do is write a compelling article. If you are not very good at writing articles, there are dozens of writer websites online where you could pay someone to write the content for you. Websites like Text broker and I Writer have professional writers on standby around the clock that will create unique and high-quality content in hours for you so that you can blast the article submission sites with your message.


Create content related to your mobile app. You can publish it on your blog. If you don’t have one, you can turn to Medium. Creating content is a great way to bring more traffic to your website as well as build brand awareness and credibility.


Whether you plan to include your mobile application in the Google Play Store, Apple App Store, Huawei App Store, Amazon App Store or anywhere else, it’s essential that the description:

  • Includes relevant keywords
  • Meets the user’s search intent
  • Delivers usage and quality metrics

Your messaging needs to be clear, concise and beautifully optimized to give your app marketing efforts the best chance of success. 


offer a promotional price
offer a promotional price

Another mobile app marketing idea is to offer a promotional price. Don’t forget that users don’t have enough ideas about your app! So, you need to offer a competitive advantage to make your app reasonable. You can add several coupon codes or promotions for in-app purchases or download as well as you can add a free version of your app to attract more downloads.


Millions of people visit the App Store and Google Play every day in search of apps and games. Keyword optimization puts your app in front of more of those people and increases your chances of getting downloads very quickly.

The optimization process involves identifying what your ideal users are searching for the most, and then using those keywords where most applicable to “tell” Apple and Google to list your app when those keywords are searched.


create a promotional program
create a promotional program

You can make sure more of your users are telling their friends about your app by setting up a referral program.

A referral program works by offering users an incentive for getting their friends to download and use the app. It can be free service, swag, or even a discount to the friend. And can apply for specific actions such as subscribing to a certain tier or performing actions in the app.

The important part of having a referral program is to make sure your existing users know about it, preferably right in the app.


Promote your app on social media. Select channels that your audience is the most active on. Share any updates about your app among other useful content for your target audience.

Social media is pretty much a must for app promotion. There are two ways to connect with your audience via social: paid and organic. Below is a quick breakdown of both:

  • ORGANIC – Organic promotion on social media comes in the simple form of having a presence; e.g. a Facebook page, and Twitter and Instagram profiles. Create accounts and start following people within your target audience and industry. Don’t spam people by being overly promotional. Instead, try to connect with your audience in a meaningful way by posting about the things they care about and joining in on the conversation. For example, Grub Hub’s Instagram account is full of vibrant, mouth-watering culinary photos their foodie audience devours.
  • PAID – According to a 2016 report by Kenshoo, mobile app ad click-through rates (CTRs) went up 32% YoY, while the inverse happened to CPC (cost per click), which decreased by 33%. Putting a bit of money behind your app promotion will boost your discoverability and get more people flocking to your app. Because of their broad audiences and ability to segment, Facebook and Instagram are very effective advertisement platforms for mobile apps. And since Facebook owns Instagram, they make it incredibly easy to places app install ads on both.


If your app offers any type of information that can be shared make it super easy to do it and brand it. Users love sharing, and when they do, they’ll be spreading the word about your app and drawing more attention to your app.

It’s an insanely easy technique that’s well worth the investment.

We know this firsthand. Our App Store Analytics app shows download trends. Users who want to share their performance can do so with a single tap, and every share generates a handful of “what app is this?” Which lead to downloads.


There are many groups on LinkedIn and Facebook where you can share content and, as a result, promote your app for free. Bear in mind that frequently it’s not allowed to share promotional content within groups, so stick with educational content. Save your sales/marketing messaging for your LinkedIn or Facebook company page.


optimize app screenshots
optimize app screenshots

App screenshots are added to give users an idea of how the app works and what features it has.


Encourage someone who has bought your app to leave you feedback. One of the ways you can climb the ranks in the App Store is to simply have more feedback than others in your niche. Another way that you can get free feedback, is to simply offer review copies of your app to anyone interested in checking it out. If there is a premium on the app and you tell someone you will give them a free review copy in exchange for them leaving the appropriate feedback, you could start climbing the organic searches in the App Store quickly.


Find people or companies that can benefit from associating with your app. Get them to sponsor your app and get free publicity and promotion. This is a very easy task if you apply yourself.

For example, nowadays many games and apps are now doing paid advertising.

You might see some ads in games and apps when you are using them.


Videos are nowadays getting a lot popular and for good reasons. By creating a basic 30-second introduction/demo video of your app and publishing it via your official YouTube channel.

You can tell people what your app is, how it works and why they should download and use it; in an interactive and appealing manner. This is the necessary step towards the app promotion.

There are many reasons and the importance of why your app should have an explainer video.

The interesting fact!

Around 42% of people download the mobile app if they are satisfied with the concept of the app by watching an explainer video.


apply for app awards
apply for app awards

Attending in-app awards is a great way to recruit new users. You can obtain plenty of downloads, reviews and links. Success depends on your app idea. There are lots of app awards sites:

Awards are given to apps that are the best among all submission, so only submit yours if you objectively believe it deserves the award. Check previous winners first and see if your app can take them head-on. If not, take the time to improve it until it is and only then submit it.

Here are a few award contests for you to check out:


This one’s not for everyone, so consider it a bonus. If you’re okay with public speaking you can use that to your advantage by speaking at events that are related to your app. By speaking you’ll both put your app in front of new potential users and also establish yourself as an authority; which will make it even easier to get downloads in the long term.

There are lots of events you can speak at.  From small meetups to conferences and even online webinars. You can find the type that’s most comfortable for you.


talk to journalists
talk to journalists

Being mentioned in a popular blog, magazine, or newspaper is a great way to get in front of big audiences, and there are two ways you can achieve that for your app.

The first, and what most developers think of when they hear “press” is to pitch your app to journalists so they can cover it.

 Journalists are mainly interested in covering new things, so this is a great thing to do when you launch your app or when you release a major update.


As you can see, the sky is the limit in terms of app promotion. Treat it like any traditional product launch and spend time putting together a solid app user acquisition strategy. Remember that the quality of app users you attract to your app is more important than the quantity.

Above all, always listen to your current users. They can provide tremendous insight not only in their user experience, but their onboarding path as well. Some might share a similar story, and you might just find the most lucrative marketing channel within your current user base.

About 5280 Software LLC:

5280 Software LLC, located in Denver, Colorado is a premier software development firm.  We have worked with a variety of clients over the years.  Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral.  If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps.  Our mobile app development agency designs apps for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs.

The power of a well-designed app to gain new customers is key in today’s market. Our cutting-edge mobile app development solution is what your business or startup needs! Our developers are adroit with any mobile app development platform you need. We help execute your app development to perfection. If you need the best mobile app development companies, you have found them!

We offer a complete solution with the latest technologies to solve your obstacles and scale your customer base.  From the start of any project (and at every stage, step, phase, and release) we focus on the client and always ask for feedback while we develop the project.  Creating a quality solution for a business or startup is our end goal.  Our strategy and processes are based on solid communication with our clients.  5280 Software LLC is one of the top mobile app development companies in the USA.  We are far better than other mobile app development companies that charge more money for lower quality.

All projects are built according to a clearly defined scope of work.  If you need assistance with scope creation, we offer this as a service. This scope of work will be used in the provided development contract.  Make sure whomever you hire for your project provides you a development contract with clearly defined pricing, development timeline, payment schedule, and deliverables.  We would like to learn about your project and help refine your scope of work.  Our custom website, software, and mobile app development agency is here for you every step of the way.

If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA.  We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence.  Once an NDA is in place, feel free to book a free discovery call.  You can also fill out our app development questionnaire to share the details of your project before your call.  We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT.  Our company can create a custom solution on a variety of platforms using the most current popular programming languages.  Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered!

We look forward to speaking with you about your project.  Learn why clients around the world trust working with 5280 Software LLC.  We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point.  Feel free to visit us on our social sites Facebook, YouTube, Twitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions.  Want to hear firsthand from our previous clients the superior service we offer?  Check out our testimonialsCall us today at 888.510.0833 to learn about our mobile app development services!

Let us turn your idea into reality!

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