7 Key Areas in Website Development That Bring Business

7 Key Areas in Website Development That Bring Business - 5280 Software LLC

Websites are what businesses use to stay visible on the world wide web.  An online platform works the same as your physical firm, the only difference is that there is no physical contact between you and the buyer. Here you will be engaging your customers with the use of written and visual content.

In this article, we are going to go through some of the key areas in website development that bring business.

  1. Branding

The internet has a vast pool of companies selling the same produces and services locally and internationally. Only organizations that stand out from the rest get the lion’s share of a particular market. The best way to stand out from the rest is through branding.

You need to connect with your current and prospective clients through a common cause or purpose. Give them a reason why they should buy from you through your story, vision, mission, and goals or objectives. Most organization that has been successful with branding have attached their message to their logo or slogan. The choice of color can also contribute to your branding goals.

  • Navigation

Website development that brings business aims to replicate the real firm by including all elements visible in the physical world. Your homepage can represent your reception, while the rest of the pages can take the place of your departments or products.

Navigation takes into account the use of buttons, menus, search bars, links, and proper labeling of these components.  The aim here is to make clients know at first sight where to go when they land on your website.

  • Content Optimization

The reign of content in determining the success of a website still is true. Content is the reason why most businesses invest in Search Engine Optimization (SEO) and Copywriting. You know that prospects will visit your site for information, which is attached to your content. Customers are not concerned with what is in the content, they are more fascinated with how you present it.

Using SEO in your web development strategy will only give you a higher ranking on search engines, which is good for generating traffic. What converts a prospect into customers is the quality of content on your website pages. Developing interactive and informative copy and using the right visual aid will give you what you need the most, business. 

  • Mobile Accessibility

According to recent studies, most websites get a good chunk of their traffic from search engines through mobile devices. These findings have redefined how companies design their website after discovering that most of their clients access their platforms through their smartphones or tablets.

A responsive design makes it easy to use your website from different devices of varying screen size and display resolution. Therefore, you need a mobile-friendly website design to attract more viewers most of which become potential buyers.

  • Customer Relations

The customer care desk on your website is represented by the contact page, FAQ section, and live chat. When clients want to gauge your customer service, they use all your communication channels. If the cost of making contact is expensive, chances are they won’t buy what you are selling.

Most prospects expect that you will provide proper communication channels in case they need additional information. Having a good understanding and long-lasting relationships with your customers is what brings business.  Therefore, ensure that your customers can reach you at any time of the day for assistance.

  • Analytics

The best way for you to get an insight into what marketing strategy works through is through data analysis. Learning how clients use your website will help to determine the best marketing solution to use. In this era where the customer is always right, you need to tailor most of your solutions to align with customer needs.  Big data is the current trend and out of it comes the information crucial to a business.

  • Call To Action

You are not doing business until you close a sale and the best way to do that online is by using call-to-action buttons. Not all customers are the same because some like to be ushered into a purchase. Where you place the button, the type of color you pick and the copy you display can also influence your conversion rate. A good product description combined with an appealing CTA will do the trick.


Now that you know the seven key areas in website development that brings business, make it a purpose to implement them in your website and see the difference. The changes might not be instant, but as time goes by you will start to see better results.

About 5280 Software LLC

5280 Software LLC, located in Denver, Colorado is one of the leading premier software development companies in the US.  Our clients over the year have ranged from small to medium sized business, startups, and even enterprise level clients such as RingCentral.  We have developed custom solutions for clients here in Colorado, across the USA, Canada, and Europe.  Our team of expert developers deliver flawless ios iphone mobile apps, android mobile apps, websites, and custom software.  We can build web apps, cross platform (hybrid) apps, or native apps coded in swift or java for your company.

We have a new offering with a Custom QuickBooks Mobile App.  This fully customizable solution can capture data in the field on smartphones and tablets and automatically sync this data to your stand alone intuit QuickBooks desktops or QuickBooks online cloud company file.  This flexible, personalized solution has many different integration possibilities.  Our integrations with this solution can range from ecommerce, to construction, and any almost any other sector.  The key purpose and goal of a Custom QuickBooks mobile app is to steamline your business processes.

Our agency offers custom high-quality solutions that integrate with your existing platforms. We have the tools required for creating and programming iot solutions as well. If you need help with achieving higher search engine placement, contact us today to learn how we can create and customize a Search Engine Optimization (seo) campaign for you.  Tied with a proper marketing and SEO stragety, we can make it easier for you to market your products or services online to clients in Denver, the U.S., and even the world.

All projects are based off a clearly defined scope of work.  If you need assistance with preparing your scope of work, we offer scope creation services.  If you decide to work with us, the cost of this scope creation is applied to your project price.  All projects include a development contract with a clearly defined cost, development timeline, payment schedule, and deliverables.

5280 Software LLC is here for entire project life cycle, including post launch support and future updates.  We harness innovative technologies and programming languages to deliver solutions to solve complex problems and optimize your business process.  Our exceptional, dedicated staff has the expertise to deliver powerful, cutting edge solutions to our clients.  From concept to inception we are here for you!  5280 Software LLC will deliver stunning mockups and sketch wireframes for client approval before the development stage begins.  Our comprehensive, highly creative strategies are effective in building brands with beautiful, unique designs and ideas.  We can also design you a phenomenal logo and help with brand and branding success.

With our knowledge and expertise, we can answer your questions and deliver a solution prefect for your business.  We have helped publish many different types of apps for businesses and individuals around the world!  If you are just getting started, we can guide you in the steps to build your application and can even recommend some sources for investors.  When your app starts to scale, we can assist with updates and pre-launch and post launch marketing consulting.  With the proper planning, your app venture can be successful.  After your app is launched, we can reduce the time spent learning about analytics by teaching you how to view the metrics of your app’s performance.

If you have an idea you would like to discuss, feel free to email us your full name or company name and we will send you a signed NDA.  5280 Software LLC provides a signed NDA to all of our clients to safeguard any information they may share with us during the discovery phase.  Once an NDA is in place, feel free to complete our convenient mobile app development questionnaire and then book a call to discuss your project.

If you are ready to start the process to develop your product, we are here to assist!  Don’t put all your eggs in one basket with offshore or nearshore teams, reach out to the best onshore, local development agency: 5280 Software LLC.  We have the best assets and dedicated project management to reach your goals with competitive pricing.  Be sure to check out our social media pages on YouTube and Twitter to stay abreast of our engaging communications.  We have created and built amazing, award winning solutions for clients around the world.  Partner with the experts in Denver at 5280 Software LLC to maximize your return on investment and increase your audience.  Let us turn your idea into reality!

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