8 Reasons Why A Website Is Important for Small Business and Startups In 2020

8 Reasons Why A Website Is Important for Small Business and Startups In 2020 - 5280 Software LLC

In this information age and internet era, you will be shocked to find that some popular businesses or organizations around you have no online presence. For small businesses and startups, this may be possible since they could be struggling with coming up with enough revenue to boost their marketing efforts.

However, there is no excuse as to why small businesses and startups should not have a website. Nowadays, people depend on the internet to get the information they need.  It would be rather disappointing for a potential customer to find out that your company does not have a website when they search for information about you online. 

Website Development Denver 

In this competitive digital age, small businesses and startups in Denver are looking to grow and increase their customer base worldwide.  They can best stand out from the rest with a fully optimized website. They need to take advantage of the fact that more people spend most of their time online. Also, more decisions and transactions are made through personal computers and mobile devices. 

We are living in a time when everyone is looking for a website for business or personal use. Since they can be designed for different topics and industries, you are guaranteed that there is a solution for you in any website development Denver company. 

Here are some of the reason why a website is important for small business and startups:

1. Increased Internet Use 

As of April 2020, the number of active internet users was about 4.57 billion, which is close to 60% of the global population.  As of January 2020, the number of active internet users in the United States was over 288 million which accounts for 87% of the population. 

These statistics show that most people in the US spend most of their time online. With a website, you can reach your customers anytime and anywhere. Now that you know where your potential customers are, you can get a website for your business through a web development Denver company near you.

2. Online Representation 

For every day without a website, small businesses and startups lose at least ten visitors, which can generate 30-page views and 450 hits. A good website with SEO optimization can get 5,000 or more visitors a month from which you can build your authority through a subscriber list. 

With an online profile, you can easily share information such as your story, products, or services that you offer, your contacts, previous projects, customer reviews or testimonials, and any other information that you think will be relevant to your customers. Through your website blog, you can provide important information related to your industry. 

Through a website development Denver company, you can get your internet identity using a unique domain name and URL or web address.

3. Monetize Your Website 

Besides posting information about the product and services that you offer, using your brand authority and through your website, you can sell ad space.

4. Increase Your Working Hours 

Your business does not have to run from 8:00 am to 5:00 pm every day; you can turn it into a 24/7 organization. The best way to increase your working hours is through a website. You can choose to interact with your customer at any time of the day and even on weekends. 

You can introduce your company through your “about us” page and share your contacts via the “contact us” page. The FAQ section and customer support team will help you answer any questions that your customers might have. The rest of the website pages will do all the marketing for your company.

5. Cost-Effective Communication 

The website is the best way a small business or startup can reach all of its customers without spending too much money. People visiting your website can access your press release and read it directly from your website or download the document.

You save money meant for printing and distribution by providing an online brochure or catalog. Furthermore, it is easy to change a mistake in your content anytime you want to, which is difficult in hard copy. 

Websites can now be integrated with social media platforms, which makes it easy for your readers to share content from your site with friends and relatives. Social sharing with content marketing can increase brand awareness and more leads.

6. Affordable and Powerful Marketing and Advertising

One of the challenges that most companies face is ranking high on search engines. Developing your website for Search Engine Optimization (SEO) can increase the visibility of your website or web page on the web search engines. 

Ranking high on search engines means that anytime someone makes a search using a keyword captured in your content, your website appears at the top of the results page. This type of privilege costs you nothing if your online team masters the digital marketing techniques.

Through superior online marketing and advertising techniques such as copywriting, you can easily convert your website traffic into leads and increase your brand awareness.

7. Business Growth

Since the world has become a global village, thanks to the internet it is now easy for businesses to go international.  All you need to do to hire the best website development Denver company to design you a website that can help you grown your customer base. If you are an entrepreneur that values a good challenge, then this one that you can’t resist. This is an opportunity to determine your limits and stretch your potential.

8. Share Your Story 

Some potentials customers would like to know you more before they can commit to your products and services. You need to make them feel like they are part of you and create an invitation to join a community they can be proud of. 


The website is a vital weapon small businesses and startups can use to succeed in 2020. You only need to find the right website development Denver company to help your make your first step in a new market. 

About 5280 Software LLC:

5280 Software LLC, located in Denver, Colorado is a premier software development firm.  We have worked with a variety of clients over the years.  Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral.  If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps.  These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs.  The power of a well designed app to gain new customers is key in today’s market.  We help execute your app development to perfection.  A website is powerful tool for branding and showcasing the products or services you offer.  We can build you a responsive WordPress, E-Commerce, or custom coded website at competitive prices.  If you need to update your current site, help with maintenance, redesign you website, or develop a new one, our team can assist.  Our developers and designers focus on the technical as well as creative aspects when building new websites.

Once the site is launched, or if you already have a website, we offer Search Engine Optimization Services to achieve higher search engine rankings.  Contact us today with your website’s URL and we will put together a free SEO analysis of your site with pricing and timeline to get your site ranked on the first page of Google and other search engines. Our experienced and dedicated team has a proven track record and provide regular reporting on tasks completed and keyword movements during your SEO project.

We help businesses and companies gain rankings on all the major search engines.  We are highly effective in building brands and getting people to visit your website.  We have the expertise and strategies that can help you gain new local, national, and even international website traffic.  We use purpose driven techniques in our campaigns that garnish strong results.  Our goal is to deliver you amazing results that convert to more leads and engagement with your target market and audience.  Our packages are competitively priced that are convenient and personalized for firms of any size.

Many businesses use multiple software packages and services to run their business.  We offer custom software development services to streamline your business process.  We have developed custom dashboards that can pull data from multiple points and display all this information in one place.  Do you use an off the shelf CRM?  5280 Software LLC can customize this CRM or even build a custom CRM from the ground up based on your requirements.  If you need a custom Windows desktop or Mac desktop application, feel free to reach out to us.  We can improve the understanding of your business and marketing outreach through the use of analytics.  We offer a complete solution with the latest technologies to solve your obstacles and scale your customer base.

All projects are built according to a clearly defined scope of work.  If you need assistance with scope creation, we offer this as a service. This scope of work will be used in the provided development contract.  Make sure whomever you hire for your project provides you a development contract with clearly defined pricing, development timeline, payment schedule, and deliverables.  We would like to learn about your project and help refine your scope of work.  Before any design or development work is started we make sure the digital strategy is in place.  While there are many agencies to choose from, trust that our agency is the best at creating a solution that will lead to success!  After consulting with new clients, we use our experience in best practices and processes that lead to happy, engaging customers and the best experiences.

If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA.  We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence.  Once an NDA is in place, feel free to book a free discovery call.  You can also fill out our app development questionnaire to share the details of your project before your call.  We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT.  Our company can create a custom solution on a variety of platforms using the most current popular programming languages.  Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered!

We look forward to speaking with you about your project.  Learn why clients around the world trust working with 5280 Software LLC.  We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point.  Feel free to visit us on our social sites FacebookYouTubeTwitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions.  Let us turn your idea into reality!

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