According to Statista, the total number of apps in leading app stores is more than 5 million apps. Research shows that the average number of apps people install on their smartphones range from between 60 and 90 apps. These findings show that mobile users do not time to test all digital products in the app stores; they go with the best.
What happens to the rest of the apps? Most investors spend a fortune to develop apps only for them to yield low ROI. Many issues may have led to this problem and one of them is poor marketing of the app. People that have had success with their apps after launch did that because they developed the application with a marketing plan in mind.
You do not have to leave launching your app to chance. Here are some of the App Marketing Tips to Boost Your Launch Success.
Before your approved app goes live you can share promo codes that give limited access to the final version of your application. This technique can be used to invite reviews from a small number of people including press contacts. This strategy gives you the feedback you need to determine if your app is ready, and also a chance to get the word out there.
App Press Kit
An app press kit is one of the most important assets when it comes to post-launch marketing for apps. All efforts made here are aimed to communicate with the press and get them to write about your app. This marketing tool should help your clue in reporters, journalists, influencers, and bloggers about your app. The idea is to make it easy for people from the press to write about your app.
A good app press kit should contain the following:
- Detailed review guide or description
- Press releases
- Raw screenshots
- Lifestyle photos or product images
- App icon, logo, and banner
- Links (Company profile, promo videos, and social accounts)
Once your app press kit is ready, you can save it into an archive file and upload it on your website ready for download. You can also upload your kit in Dropbox or Google Drive and share the links to your contacts and marketing channels. All these efforts should help create buzz around your app.
Since you will be sharing several links of your app to your contacts and social media, it is important to keep it short. Long links look ugly and disorganized. For a good first impression, you can make good use of services that shorten long URLs. You can try websites such as Bitly and Branch.io. cleaning ups and shortening your links will make your outreach message more presentable.
During the pre-launch period, offering amazing customer service can boost your app marketing efforts. Consider it as a source of common user questions that can be used in the development of your app’s FAQ or knowledge base.
Key Marketing Message
You need to craft a clear and consistent app message that you can use often to grab the attention of your readers. This key marketing message should reflect on the benefits the app has to the users through its features and functions.
Website or Blog Marketing
Your website can be a great marketing tool for your app in the long run. Potential app users still use websites to collect more details about the app. Take advantage of your website visitors to get more audience for your app. It is an added advantage to you if you are dealing with the traditional press that likes to refer visitors to a website. Besides sharing links on your website, you can develop a landing page for your app.
A blog is also a key instrument in-app marketing because you can use it to show the progress of your mobile app. You can make daily, weekly or monthly posts of your mobile app development to increase the visibility of your product. You can also link your blog to other social media channels. Also, use sneak peeks and teasers to get your potential customers interested and excited.
When you have fully launched your app, it is important that you announce it to the public. You can do this with a blog post or a separate press release. Make sure that you provide all the important details about your final product and relevant links to various sources of additional information about the app.
After Launching your app, it is important to keep an eye on what’s happening around it. Keep track of what’s being said about your app: be it on your website or social media. Who knows, maybe someone might be interested in covering your app.
Set a goal on how you would wish to respond to users. You can also make good use of tools such as Appbot and Buzzsumo to get real-time alerts about anything regarding your app.
Launch Day Outreach
Since you need to encourage additional press mentions, the best way you can do that is with a launch day outreach. Here, you can work with press contacts to cover your app during launch day. You need to see reputable outlets talk about your application.
Post-Launch Information Update
After you launch your app, new information will start to stream in which needs to be updated across all your marketing channels. Keep your knowledge base and FAQ updated, and post more details on social media and your website.
They say that app development does not end with the launch of your app, you still have a long way to go as you see it grow. You can use the above tips to help you boost your launch success. The key idea is to do necessary preparations before you launch your app that would increase your product visibility.
About 5280 Software LLC:
5280 Software LLC, located in Denver, Colorado is a premier software development firm. We have worked with a variety of clients over the years. Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral. If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps. These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs. The power of a well designed app to gain new customers is key in today’s market. We help execute your app development to perfection. A website is powerful tool for branding and showcasing the products or services you offer. We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.
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If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA. We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence. Once an NDA is in place, feel free to book a free discovery call. You can also fill out our app development questionnaire to share the details of your project before your call. We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT. Our company can create a custom solution on a variety of platforms using the most current popular programming languages. Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered!
We look forward to speaking with you about your project. Learn why clients around the world trust working with 5280 Software LLC. We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point. Feel free to visit us on our social sites Facebook, YouTube, Twitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions. Let us turn your idea into reality!