How to Capture Customers Enthusiasm with Top Call to Action Tactics

How to Capture Customers Enthusiasm with Top Call to Action Tactics - 5280 Software LLC

Running a website or online store that is tasked with selling products or services is quite a challenging task. It becomes even more difficult when deciding how to capture customers’ enthusiasm and emotions. Call-to-action tactics have for a very long been the solution to make the customer take that extra step. 

Get Your Customer’s Opinion

This is one of the most important aspect in coming up with a call to action. You need to listen to your customers’ stories so that you can provide product or service solutions that match their needs. You can use a ‘Ask a Question’ option as a call to action.

For you to grab the attention and enthusiasm of your customer, you need to connect with them on multiple levels. There are very many ways you can use to capture the attention of your potential customer; the way to arrest their enthusiasm is one. Before customers buy your product or pay for your service, they must first find interest in it.  

Determining the type of call to action to use will depend on the purpose of your website page. Some of the common product or service pages aim for revenues, donations, customer-base, follows sign-ups or subscriptions. Therefore, you will have to determine what your customers want, the problems they need to solve, and then provide a reliable solution.

You’ll only need to use a call to action (CTA) when you have fully understood your customer’s needs and requirements. The dialogue you develop with your potential customers will help you tailor your solutions according to their needs.  With the best solution and a call to action tactic, you can easily turn clicks into customers.

Call to Action Buttons

These are unique and colorful buttons that are usually placed at the top of a landing page or bottom of an email, sales copy, or service description. When a customer clicks the button, it automatically leads them to the first step of the transaction process.

In most websites, CAT buttons are usually located at the end of a sale copy or service description. Therefore, your customer needs to scroll down the text to reach the button. If you intend to use long content, then it will be best for you to integrate the button throughout the page.  On some websites, the button will hover on the page as you scroll down or up.

When you are sure that your copy promises a high conversion rate, then your next move would be to ensure that your customer can easily find access to your CAT button. One or two calls-to-action buttons are enough, you do not want to distract your audience.

Displaying a CAT button at the bottom of the page has a relatively high impact compared to placing it at the right or left-hand side. However, where you place the button will highly depend on the website design, niche, business, or industry.

The best way to improve your click-through and conversion rate is by customizing the call to action button. Customizing the CAT button takes into consideration the color, word or phrase, text style, and button size. The process depends on user behavior and the type of business (niche and norms).

Call to Action AD Copy

This type of copy is usually placed inside the CAT button and can take the form of a word or a phrase. You can achieve better results when you use simple, short, and strong command verb. The Ad copy can be accompanied by FOMO (Fear of Missing Out) tactics such as introducing flash sales loaded with the best promotions, deals, incentives, and discounts. The idea here is to create urgency and at the same time motivate them to take action.

You can also compel customers to place orders without any delay by introducing referral schemes and affiliate marketing campaigns. Keywords for urgency may include: Now, Today, Free and among others. It is important that you use words that provoke emotions and enthusiasm. Therefore, you need to give your readers a reason to take the desired action.  What’s in it for them?

Call to action phrases you can use:

  • Shop Now
  • Buy Now
  • Download for Free
  • Place Your Order
  • Join the Community
  • Subscribe to The Newsletter
  • Fill Out A Form…
  • Find Out How…

Call to Action Links and Popups

Another way to introduce a call for action in a sales copy is through hyperlinked text. Here, your call to action word or phrase is used as an anchor text and linked to the contact form or the first step of the transaction process.

Most website and online stores use exit popups as their call to action tactics to delay the customer from bouncing off the site. This is usually an effective tactic when a visitor fails to scroll down to the end of the page.

As you capture their attention with a good AD copy, you can also grab their enthusiasm with hyperlinked text and popups.

Highlight Your Call to Action

Using a colorful CAT button helps a lot in highlighting your message, but it is not enough without properly utilizing the white space on your website. The use of white spacing makes the button stand out and creates an appeal to potential customers.

Your call to action must be above to fold, easy to identify, and find with the eye. You can also make use of directional cues such as arrows or visual effects such as people or hands pointing on your button to create more emphasis.

Bottom Line

It is important that you double-check your Call to Action tools and ensure that they match with the product or service description. With the availability of different CTAs in marketing, it is best if you try a couple of them, analyze your findings, and see what works best for you. The best place to start looking for a call for action that works in your industry is by looking at what your competitors use.

About 5280 Software LLC:

5280 Software LLC, located in Denver, Colorado is a premier software development firm.  We have worked with a variety of clients over the years.  Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral.  If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps.  These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs.  The power of a well designed app to gain new customers is key in today’s market.  We help execute your app development to perfection.  A website is powerful tool for branding and showcasing the products or services you offer.  We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.

Once the site is launched, or if you already have a website, we offer Search Engine Optimization Services to achieve higher search engine rankings.  Contact us today with your website’s URL and we will put together a free SEO analysis of your site with pricing and timeline to get your site ranked on the first page of Google and other search engines. Our experienced and dedicated team has a proven track record and provide regular reporting on tasks completed and keyword movements during your SEO project.  We help businesses and companies gain rankings on all the major search engines.

Many businesses use multiple software packages and services to run their business.  We offer custom software development and coding services to streamline your business process.  We have developed custom dashboards that can pull data from multiple points and display all this information in one place.  Do you use an off the shelf CRM or CMS?  5280 Software LLC can customize this CRM or even build a custom CRM from the ground up based on your requirements.

If you need a custom Windows desktop, Mac desktop, internet cloud based, or server application, feel free to reach out to us.  Our developers know the most current development language such as javascript, css, and other browser compliant scripting languages and frameworks.  We have extensive backend database programmers with adroit skills and knowledge and can work with any technology stack or framework.  Whether it be servers running sql, Amazon db, or others, we have your requirements under control.

We have the resources to setup a domain registration and hosting for your websites.  If your users or management need help learning a new system, we can address their questions or needs.  We know there are many developer options on the market, choose 5280 Software LLC, the company with the tools and options to integrate with your current systems with the highest level of security.  All projects include a Scope of Work and development contract specific to the project requirements.

We can improve the understanding of your business and marketing outreach through the use of analytics.  We offer a complete solution with the latest technologies to solve your obstacles and scale your customer base.  From the start of any project (and at every stage, step, phase, and release) we focus on the client and always ask for feedback while we develop the project.  Creating a quality solution for a business or startup is our end goal.  Our strategy and processes are based on solid communication with our clients.

All projects are built according to a clearly defined scope of work.  If you need assistance with scope creation, we offer this as a service. This scope of work will be used in the provided development contract.  Make sure whomever you hire for your project provides you a development contract with clearly defined pricing, development timeline, payment schedule, and deliverables.  We would like to learn about your project and help refine your scope of work.

If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA.  We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence.  Once an NDA is in place, feel free to book a free discovery call.  You can also fill out our app development questionnaire to share the details of your project before your call.  We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT.  Our company can create a custom solution on a variety of platforms using the most current popular programming languages.  Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered!

We look forward to speaking with you about your project.  Learn why clients around the world trust working with 5280 Software LLC.  We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point.  We are the leading digital agency with the experience to to help your brand success on a local, national, and even international level.   All of our websites are responsive and optimized for Search Engine placement.  Our designs are custom based off initial website and page mockups; no cookie-cutter websites here!  Feel free to visit us on our social sites FacebookYouTubeTwitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions.  Let us turn your idea into reality!

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