Websites that have high conversion rates are influenced by many factors and one of them is web design. This factor is built on the foundation of creating first impressions which have a way of attracting more visitors. For you to boost the conversation rate of your site, there are certain web design principles that you should know and implement.
Here are some of the top principles that you can add to your website and eventually boost the conversion rate.
Studies have shown that more than half the traffic on websites come from mobile users, but most of the sites are only optimized for desktop use. Customers will quit and bounce off when they discover that there are limitations to performing some tasks on your website from their mobile devices.
For you to make good use of this principle, you need to give your website a responsive design. How your website responds to various screen sizes and resolutions highly depends on the CMS and platform sources you choose.
2. Fewer Choices or Options
Modern web design is about simplicity and minimalism. In order not to confuse or distract your readers, you should strive to offer fewer choices or options. The best way to approach this is by organizing your content such that your customer moves from one product or service to another in a logical sequence.
In case you have multiple products to display, it is best practice to display a few and allow them to continue their search through the available filters. From your site analytics, you should identify some of the products that receive many views and display them first on your website. For each product or service, try and list three key benefits.
Provide a full-screen lead form or landing page which prevents your customer from getting distracted by other elements of the site. To reduce clutter, you can use a large image in the place of small and tiny ones. Therefore, you should get rid of anything that is not related to the design and go easy on the features.
3. Website Navigation
Most buyers tend to look for information about a product or service before they decide to purchase. You need to provide easy access to essential information and the best way to do that is by optimizing your navigation system and site map.
A good navigation system relies on the three-click website design rule to boost conversion rates. This rule ensures that visitors get access to what they want in not more than three clicks of the mouse. Therefore, you need to simplify your navigation leaving only the most important sections or categories.
4. Loading Speed
A site that has a loading speed of fewer than three seconds attracts more conversions because they respect what most customers value most: time. You do not want to keep your customers waiting because some customers can lose their patience easily. Since many people have limited attention spans, you can use the 5-second rule to provide information that benefits the customer which helps boost your conversion rate.
If you wish to use high-quality multimedia on your website, then then your website should not take more than 3 seconds to load. The farthest you can go with breaking this rule is five seconds, but you should always focus on a much lower figure because you are likely to lose 40% of your potential lead every time your site is slow.
5. Rule of Thirds
When composing visual images, artists, photographers, and web developers need to abide by the rule of thirds. This principle makes use of a grid of nine intersecting guidelines to determine where to place the subject matter, which is usually where people’s eyes go.
In web design, placing your points of interest in the intersections or along the guidelines on the display will increase the chances of your viewers to interact more naturally with your web pages or images. The points where the nine lines intersect are the viewer’s center of attention. This principle can be used to determine where to place your call to action button on a Landing page.
6. White or Negative Space
You can give your website an elegant look by simply utilizing the space between multimedia. White space allows your reader to pause and internalize. If you are looking to have a simple and less cluttered website, then you should create a balance between your negative space and text or graphics.
Make your white space active by creating distance between various elements of your website to highlight important points. Studies show that space attracts more attention, and thus your viewer will focus more on this part of your web page.
7. Color Selection
As much as your choice of color should go hand in hand with your brand, you should also know that there is a link between color and emotions. In Color psychology, each color evokes a different mood: brighter warm colors will make your reader relax and feel at peace (blue, purple green) while darker cool shades make them more alert (yellow, red, orange).
As you can see, there are certain principles that you should adhere to in the field of web design, especially when aiming for high conversion rates. These seven principles of web design can help you boost your conversion rate which translates to achieving business goals.
About 5280 Software LLC:
5280 Software LLC, located in Denver, Colorado is a premier software development firm. We have worked with a variety of clients over the years. Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral. If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps. These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs. The power of a well designed app to gain new customers is key in today’s market. We help execute your app development to perfection. A website is powerful tool for branding and showcasing the products or services you offer. We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.
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