Web design as a subset of web development, it usually focuses on user experiences. It is a tool that webmasters use to strengthen their marketing strategy. Web Design trends are the many different ways businesses attempt to attract the attention of their visitors. If you are interested in learning a few, then here are some of the trends for 2020 that website development Denver companies use.
Minimalism in web design tends to reduce clutter. This technique can take different forms on a website including reducing content, layout, navigation, and graphic elements. A good way of achieving minimalism is avoiding irrelevant and unrelated content.
In terms of navigation, there is limited use of website elements to improve usability, especially in mobile devices. This trend is common in websites that use image backgrounds and headers. With streamlined navigation, visitors will only go straight to where you want them to engage most with your website.
Minimalist websites have one thing in common: less text and menus. These web design styles tuck menu items inside a circular or hamburger menu icon, so when you click it a full screen page of options pops up to display the navigation menu.
2. Dark Mode
This modern approach to make websites stand out is through the use of dark design, themes, and backgrounds. Dark mode has a higher contrast ratio and when used with other colors it improves visual ergonomics; they are easy on the eye.
It is easy to read typography displayed on dark interfaces that white backgrounds. Dark mode finds applications where there is a need for black and white design.
3. 3D Elements & Animation
Creating interactive websites in 2020 has greatly been influenced by 3D technology. In the past, it was costly and difficult to implement 3D features on various platforms. Advanced technology has opened doors for 3D visuals and animations.
Three-dimensional imagery adds fun, engagement, and realism to web design. There is also the use of fluorescent 3D digital artwork that provides a futuristic and energetic feel, which attracts more visitors and keeps them longer on the site.
4. Multiple and Luminous Color Schemes
Gone are the days of designing websites with Monochromatic color schemes. The current trend in web design makes use of analogous, complementary, triadic, and compound color schemes. An example of the complementary color scheme is the black and white design on contemporary sites.
Multiple color schemes requires creativity to effectively blend multiple shades of colors. This color pairing trend makes a site stand out. You can also add a futuristic luminous feel to your web design by using neon and trendy color combinations. Vintage colors are also back to add that retro look on website designs.
The rule of thumb here is to develop color blocks that combine to create a visually striking website layout. Complementing colors should be neatly arranged to achieve an intuitive and easy to understand web design.
5. White Space
White space or negative space is one of the most valuable assets in web design. It gives your website a clean, simple, and solid structure. The outlook ensures that the website flows as you scroll down. This design technique goes well with a minimalist theme.
The isolation of various design elements of a website provides a well-balanced feel making it easy for visitors to read and digest information. This technique emphasizes your message. It aids in giving your website elements enough space to breathe and feel independent.
In most designs, whitespace on websites that use white as the background color, hence the name. However, the technique is not limited to white backgrounds, some platforms have successfully achieved similar results with other background colors. The rule of thumb is to ensure that you use complementary color schemes.
Images, text, and graphic elements need to be strategically placed on a page to achieve the whitespace effect. If used well, it will draw readers to your content and guide them directly to your call-to-action button. White space may not always be white; it can also appear inside an image that works as the background of the page.
6. Overlapping Layers
Just like the use of 3D effects, this trend is becoming popular in 2020. Soft shadows and floating elements contribute to achieved extended depth in 2D layouts. Therefore, the best way to add a sense of depth and dimension on your website screen is by adding layers of design elements on top of each other. Elements such as text, images, and videos will continue to stack and overlap as you scroll down.
2020 has seen the use of artistic and involved illustrations in web design. Some developers make use of line-style drawings, hints of animation, and hand drawings to illustrate various points. More websites are now using custom or tailored, detailed, and creative illustrations to tell a compelling story or convey information.
2020 Trends in typography is visible through the varying text size, height, and space. It involves adding beauty to type through the use of art and creativity without affecting readability. There is also a trend of creating nostalgia with the use of vintage-influenced fonts. There is also an increase in the use of large, bold, and outlined typography.
9. Artificial Intelligence and Machine Learning
Artificial intelligence is considered to be the future of web design. The use of AI and ML in web design has become a trend in 2020. Some websites are now using chatbots and voice technology to deliver customer support services. The two technological components of web design are mostly used to solve website management and communication problems.
These are the top trends in web design that you will find in 2020. The options you have are vast, so feel free to add other trends to your website design strategy. You should use the trends with moderation because some can hurt your SEO. Website development Denver agencies or other professional companies around you can help you implement one of the above trends or combine them with ease.
About 5280 Software LLC:
5280 Software LLC, located in Denver, Colorado is a premier software development firm. We have worked with a variety of clients over the years. Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral. If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps. These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs. The power of a well designed app to gain new customers is key in today’s market. We help execute your app development to perfection. A website is powerful tool for branding and showcasing the products or services you offer. We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.
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