Before you commit to web development, it is important to know why your business needs a website in the first place. Established organizations use websites to communicate important information with their customers, sell products or services, or increase their consumer base through lead generation.
After identifying why your business needs a website it should be easy for you to select the best design for your brand. Most websites are designed according to their industry and niche or topic. There are different categories of websites, most of which share the same designs. You can choose to customize your website, but still, you can borrow some inspiration from the rest.
Most professional and legitimate businesses have websites and this is expected of you if you wish to compete for a share in the market. If you only need an online presence, then you can try lead generation, portfolio, and brochure websites. But if you wish to go the extra mile, Ecommerce and business websites are the best options you have.
When choosing the type of website for your company, it is important that you design with your goals, vision, and mission in mind. Adding a strategy to your design allows you to gain a competitive advantage. Here are some of the tips that most Web Development Denver companies offer if you wish to increase website traffic.
Improve Your Website’s User Experience with Visual Design
If a picture is worth a thousand words, then you can tell a lot with visual design. Together with User Interface (UI) design and graphic design, Visual Design adds aesthetic appeal and usability to your website.
Here, web designers use effects such as color, space, illustrations, typography, photography, and layouts to improve user experience. They are also guided by principles that ensure content is king and remains central to the page or function.
Humans are visual creatures, so you’ll have to display relevant and high-quality images so that they can easily retain your information for a very long time. You have 2.7 seconds to grab their attention and use the rest of the time to explain complicated concepts.
Make Your Website Mobile and User Friendly
The use of responsive and interactive design has made it easy for companies to build websites for mobile device users. According to statistics, more than 50% of web traffic around the world comes from visitors that use mobile phones to access the site.
Since they are limited by the size of the screen, mobile users would like to see your website the same way it is visible through a desktop. It may seem impossible but you can deliver an interface that matches their expectations with responsive and interactive design.
The Interaction design takes care of how your website and visitor engage. Through a fully optimized web interface, customers can have a rich experience using your site. The main idea is to ensure that your website responds well in the hands of the user. Also, make sure that your pages load faster: aim for less than two seconds.
Provide Smooth and Fast Navigation from One Page to Another
If you are good at giving instructions in real life, then achieving smooth and fast navigation should not be a problem. Navigation is achieved by the proper use of menus, buttons, links, and a search bar. You should ensure that all navigation elements are well labeled and highlighted. Also, customers expect that you’ll organize your content in a manner that they can easily know where to go at first sight.
A search bar and clear labeling of the buttons or menus will help a lot in directing your visitors to the right content- not more than three clicks when they start from the home page. With a fast loading speed and intuitive navigation menu in place, visitors might be motivated to explore your website further. Experts recommend that you limit your menu items to less than seven.
You can also take advantage of your Brand’s logo and use it as a direct link to the homepage when a visitor clicks on it. Using drop-down menus might affect your google ranking and sometimes they are confusing when too many items appear on the list, and annoying when there are fewer options. With the help of Web development Denver companies, you can make your menu a great navigation tool for your website.
Highlight Important Content on Your Website
Use the portion of the page that is left unmarked (white space) to create a more balanced layout. Expert use of the spacing can make the page appear complete and aesthetically attractive. The color contrast between your content and negative space should enable the website to convey the message more clearly- your content should not appear busy or clattered.
Being creative with the whitespace, background image, color, pattern, or texture will keep your visitors locked to your page. For easy reading, make sure that there are is enough spacing between words and segments. Design elements should be minimal to retain the user’s attention on your page, it should create that pause, break, or moment to calm the eyes.
In the same spirit of highlighting important content, you can make your keywords distinctive by bolding the text or using a color contrast. The main idea here is to ensure that your user’s undivided attention is directed towards what you are selling or the message you are trying to convey. You can also display the image of the product alongside the bolded content to create more emphasis.
Now that you are familiar with these design tips, any of the web development Denver companies should help you implement them on startups and small business websites. Before you move to new web design and technology trends, you should be able to do the basics using the tips we have provided. User experience is a top priority when it comes to designing websites for 2020.
About 5280 Software LLC:
5280 Software LLC, located in Denver, Colorado is a premier software development firm. We have worked with a variety of clients over the years. Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral. If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps. These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs. The power of a well designed app to gain new customers is key in today’s market. We help execute your app development to perfection. A website is powerful tool for branding and showcasing the products or services you offer. We can build you a WordPress, E-Commerce, or custom coded website at competitive prices. If you need to update your current site, help with maintenance, redesign you website, or develop a new one, our team can assist.
Once the site is launched, or if you already have a website, we offer Search Engine Optimization Services to achieve higher search engine rankings. Contact us today with your website’s URL and we will put together a free SEO analysis of your site with pricing and timeline to get your site ranked on the first page of Google and other search engines. Our experienced and dedicated team has a proven track record and provide regular reporting on tasks completed and keyword movements during your SEO project.
We help businesses and companies gain rankings on all the major search engines. We are highly effective in building brands and getting people to visit your website. We have the expertise and strategies that can help you gain new local, national, and even international website traffic. We use purpose driven techniques in our campaigns that garnish strong results. Our goal is to deliver you amazing results that convert to more leads and engagement with your target market and audience. Our packages are competitively priced that are convenient and personalized for firms of any size.
Many businesses use multiple software packages and services to run their business. We offer custom software development services to streamline your business process. We have developed custom dashboards that can pull data from multiple points and display all this information in one place. Do you use an off the shelf CRM? 5280 Software LLC can customize this CRM or even build a custom CRM from the ground up based on your requirements. If you need a custom Windows desktop or Mac desktop application, feel free to reach out to us. We can improve the understanding of your business and marketing outreach through the use of analytics. We offer a complete solution with the latest technologies to solve your obstacles and scale your customer base.
All projects are built according to a clearly defined scope of work. If you need assistance with scope creation, we offer this as a service. This scope of work will be used in the provided development contract. Make sure whomever you hire for your project provides you a development contract with clearly defined pricing, development timeline, payment schedule, and deliverables. We would like to learn about your project and help refine your scope of work. Before any design or development work is started we make sure the digital strategy is in place. While there are many agencies to choose from, trust that our agency is the best at creating a solution that will lead to success!
If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA. We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence. Once an NDA is in place, feel free to book a free discovery call. You can also fill out our app development questionnaire to share the details of your project before your call. We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT. Our company can create a custom solution on a variety of platforms using the most current popular programming languages. Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered!
We look forward to speaking with you about your project. Learn why clients around the world trust working with 5280 Software LLC. We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point. Feel free to visit us on our social sites Facebook, YouTube, Twitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions. Let us turn your idea into reality!