Link Building and Establishing Authority

INTRODUCTION Within SEO, link building plays an important role in driving organic traffic via search engines; especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Similarly, Authority is one of the core […]

The Importance of a Title Tag in SEO

INTRODUCTION Title tags in SEO are like the title of your book for the demographics of your two most important types of readers: people and robots. There was a time that Google would just truncate a long and unwieldy tag. Now, if you do a poor job of creating the title tag or make it too […]

3 Types of Metrics to Assure Software Quality

INTRODUCTION Why is metrics in software engineering important? Developers and company managers always worry about their final project’s quality. While the engineers simply want to provide the best service, business owners prioritize success and customer loyalty. Sometimes this may cause disagreements. That’s why every entrepreneur needs to know about the main metrics that define software […]

Why is Custom Software Development Crucial for the Financial Industry?

When it comes to choosing between custom software or off-the-shelf software, it can be difficult depending on the type of business you are going to use the software in. There are various types of industries that need software to function properly, and one of those industries is the financial industry. The financial industry is a […]


INTRODUCTION You may have heard of beacons, but do you truly know what this small device can do to enhance your business’ digital marketing? In 2015, Google Beacons launched to help businesses gain visibility with customers as well as account for more accurate in-store traffic. Furthermore, they started sending free beacons to a limited number of physical business […]