Link Building and Establishing Authority


Within SEO, link building plays an important role in driving organic traffic via search engines; especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Similarly, Authority is one of the core factors that significantly affects your SEO performance.

Google has confirmed that links and quality content are two of the three most important ranking factors for SEO. Trustworthy sites tend to link to other trustworthy sites, and spammy sites tend to link to other spammy sites.


Links are HTML hyperlinks that point from one website to another. Text hyperlinks are often blue and underlined, but don’t have to be. When you move the cursor over a hyperlink, whether it is text or an image, the arrow should change to a small hand pointing at the link. When you click it, a new page or place in the current page will open.

what is URL link

Hyperlinks, often referred to as just “links,” are common in Web pages, but can be found in other hypertext documents. These include certain encyclopedias, glossaries, dictionaries, and other references that use hyperlinks. The links act the same way as they do on the Web, allowing the user to jump from page to page. Basically, hyperlinks allow people to browse information at hyper speed.


Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority.

link building

Search engines use links to crawl the web. They will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. Building links is one of the many tactics used in search engine optimization because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.


Link building is important because it is a major factor in how Google ranks web pages. Google notes that:

“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

 It omits key factors such as:

  • The trust and authority of the linking pages.
  • The SEO and content optimization of the respective sites.
  • The anchor text of the incoming links.

Furthermore, it helps in:

  • On-page SEO and content optimization
  • Trust and authority of the website
  • Site loading speed
  • Mobile-friendliness
  • User experience elements

The most important concept to understand is that, as Google says, you’re more likely to have your content rank higher for keywords you’re targeting if you can get external websites to link to your pages.

How can link building help your business?

As we’ve discussed, links are a very important signal to search engines. The way we’ve interacted with and used link building has changed over the years, but it still remains a cornerstone of any SEO strategy. Other considerable benefits to your business include:

  • Brand building
  • Referral traffic
  • Relationship building
  • Greater sales opportunities


Within SEO, authority exists on three levels:

  • Domain authority: Domain Authority is a search engine ranking factors based on the popularity, size and age of the domain. The Domain Authority of all pages in a website is the same.
  • Page authority: Page Authority is a metric that predicts how well a web page ranks on the search engine result page. Higher page authority increases the ranking potential of a web page.
  • Link authority:

In our case we will work with link authority.

authority links

Authority links are links from websites that have established a substantial degree of trust and authority with search engines as a result of their age, quality, and size. They can bring tremendous ranking power to a website if one is lucky enough to obtain one or more.

Authority links are the golden eggs of link building. They tend to be extremely difficult links to get, and for that reason most webmasters rarely get them. The best approach to authority links is to be vigilant for opportunities to obtain them, but it is most likely fruitless to waste time seeking them out.

The following factors influence the amount of link authority that a link carry:

  1. Nofollow attribute: Links with the nofollow attribute pass on less link authority. Please note that this does not render nofollowed links useless. Millions of websites have nofollowed links. It’s normal and advisable to have them, because they’re part of a natural link profile.
  2. Page authority of the page linking out: The page that contains the link heavily influences the amount of link authority that is passed on. The more authority a page has, the more link authority can be passed on to another page.
  3. Number of links on the page linking out: Each link on a page receives some of the page’s authority. If there are a lot of links on a page, little authority is passed on to each link. Be smart about your links, both internal and external links (“backlinks”).
  4. Location of the link on the page linking out: The location of the link on the page that’s linking out to your page matters too. Search engines attribute more value to a link within a piece of content (so-called “contextual links”) than to a link in the footer that’s on every page. It’s lacks context, so it’s a less relevant link, hence less authority is passed on.

Search engine bots will determine whether your content has built up enough credibility through back-links and other factors for search engines to consider your site authoritative enough to rank highly in search results.

So, authority directly impacts ranking strength. Your content is deemed authoritative when it is talked about a lot, referred to a lot and sites with high domain authority link back to it. 


We hope you’ve found this article helpful.  Going by the rules and offering exceptional customer experiences is the winning combination for building both trust and authority over time.  Link building can take time but SEO should be viewed as a long-distance race not a sprint.

About 5280 Software LLC:

5280 Software LLC, located in Denver, Colorado is a premier software development firm.  We have worked with a variety of clients over the years.  Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral.  If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps.  These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs.  The power of a well-designed app to gain new customers is key in today’s market.  We help execute your app development to perfection.  A website is powerful tool for branding and showcasing the products or services you offer.  We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.

Once the site is launched, or if you already have a website, we offer Search Engine Optimization Services to achieve higher search engine rankings.  Contact us today with your website’s URL and we will put together a free SEO analysis of your site with pricing and timeline to get your site ranked on the first page of Google and other search engines. Our experienced and dedicated team has a proven track record and provide regular reporting on tasks completed and keyword movements during your SEO project.  Our expert SEO services team help businesses and companies gain rankings on all the major search engines.

Do you notice your competitors are posting on almost a daily basis on social media platforms such as Facebook, LinkedIn, Instagram, and Twitter?  It is crucial to post often to social media.  This shows users that you are serious about building your brand.  This task also builds your authority in your niche.  By sharing updates about your products and services you drive traffic to your website.  If you are overwhelmed (as most business owners are) with the daily tasks of running your business and don’t have time to run your business’ social media campaigns we can help.  Our social media marketing services are cheaper than having a salaried employee and we can deliver great results.  See what Paddy McCracken from Rapid Connect Medical had to say about our social media marketing and SEO campaign we ran for his company.

We can improve the understanding of your business and marketing outreach through the use of analytics.  We offer a complete solution with the latest technologies to solve your obstacles and scale your customer base.  From the start of any project (and at every stage, step, phase, and release) we focus on the client and always ask for feedback while we develop the project.  Creating a quality solution for a business or startup is our end goal.  Our strategy and processes are based on solid communication with our clients. We are a digital product development company that can guide your digital marketing strategies as well.

We look forward to speaking with you about your project.  Learn why clients around the world trust working with 5280 Software LLC.  We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point.  Feel free to visit us on our social sites Facebook, YouTube, Twitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions.  Want to hear firsthand from our previous clients the superior service we offer?  Check out our testimonialsCall us today at 888.510.0833 to learn about our Search Engine Optimization and Digital Marketing services!

Let us turn your idea into reality!

Leave a Reply

Your email address will not be published. Required fields are marked *

About Boyce Eggert

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

More Related Posts