Mobile App Marketing Strategy: The Best and Most Effective Pre-Launch Tips
Many entrepreneurs rely on media push to drive excitement around their apps. Most of them continue sending endless press releases and pitches to attract attention with a substantial media push or massive promotion. Results have shown that relying on an outside force to push your app to success can be effective but short-lived. The best […]
How to Name Your Native Mobile App
Mobile applications need to be named for them to be listed in an App store. You may be asking yourself, how do I come up with a good name for my app? Finding a good name for your app is not an easy task because it involves several considerations one has to make to increase […]
Increase Mobile App Development Engagement: Push Notification Strategy
When customers engage with your product, you are assured that business is good. However, the most challenging part about consumer engagement is attracting and keeping the interest or attention of a potential customer focused to your digital product. Did you know that a Push notification strategy can make your current and potential customers engage more […]
Platform to Build Your First App: Android Or iOS?
Investors looking to build their first app have always found themselves at crossroads when it comes to choosing the right platform. This question hints at some form of the platform war in the mobile app development industry. Most developers trying to answer this popular question with the idea of using both app platforms but they […]
How Often Should You Update Your App?
After you have launched the first versions of your app, where do you go from there? A good guess would be to support and maintain your app. App development is a continuous process and immediately after you have launched it you need to improve it according to the feedback you get from your testers and […]