Many entrepreneurs rely on media push to drive excitement around their apps. Most of them continue sending endless press releases and pitches to attract attention with a substantial media push or massive promotion. Results have shown that relying on an outside force to push your app to success can be effective but short-lived.
The best thing you can do for your app is to use everything within your reach to help increase traffic or interest and bump up app downloads. With a good app marketing strategy and the pre-launch app marketing tips we are about to share, you are guaranteed that your shiny new masterpiece will get reliable long-term results.
Here are some of the best and effective pre-launch tips you can use to sell your app and ensure lasting success:
Start Marketing Your Mobile App Early
Most entrepreneurs are fond of making the mistake of marketing their apps immediately after the launch date. What they do not know is that their competitors started creating the fire before the weather became cold. Experts advise that your marketing efforts should start the moment you begin working on your app idea. Just like a crescendo, allow your marketing strategy to grow with the app.
Engage Your Target Audience Early
When building your app, you are required to identify and describe your target audience, the next step would be to introduce yourself to them. As you introduce your brand or product to your target audience you need to engage them so that you can identify potential customers, users, and other interested people early.
By engaging your potential customer, you get the advantage of getting the right feedback to use in designing for user experience. If you are looking for contributions from tech-savvy early adopters and influencers, then you can try creating some engagement on social media platforms such as Twitter.
You can also use free tools such as BuzzSumo, TweetReach, and Social Mention to help you identify the most important people and content in your industry. Your early outreach efforts should focus on your customers as well as their problems. Monitor the outcomes and seek to develop best practices out of your findings.
Create Interactive Content on Your Landing Page
First and foremost, you need to create a landing page for your app. This website page should help your post or display important information about your app. To make the page more engaging, you can add some sneak peeks and teasers. Use screenshots of your app or a video promo to add visual content to your copy.
Start Blogging About Your App
It is not too late for you to start blogging. You would need a blog as a marketing tool to create on-site links that will direct your readers to the app landing page. For this approach to work, you need to post content that is related to the problem that you are solving with the app. Your app can also be a source of information on the progress of your mobile app development project.
Blogging as a marketing tool can be used to increase your app visibility through search engine optimization. Through the use of target keywords, high-quality content, and effective deep linking, you can easily increase your search engine rankings. As your blog starts to develop more traffic, direct your readers to your app.
With a WordPress, Tumblr, or Squarespace blog you can easily ask your readers for input on key features. Blogging not only build excitement and interest around your app idea, but it also strengthens the relationship you have with your potential customers.
Try Email Marketing
Use your landing page to capture email addresses and build a mailing list for your app. As you grow the list, you can use email marketing to create an appeal from your existing audience. Use platforms such as Sumo, Campaign Monitor, MailChimp to create effective campaigns.
Use Beta Testing
The first place to put out a call for beta testers is your mailing list. Use promo invitation to develop a testing group from your target audience. Since your main goal is to do everything within your control to help market the app, seek help from your fans, customers, and mailing list to test and market your app further. A closed beta creates hype, which draws attention and excitement around your app.
Prepare A Press Kit and Launch Content
As much as you need your potential users to provide long-lasting success, you may also need that initial explosion of attention. Before your app goes live make sure that you have launch content and press kit ready. You may need content such as app store screenshot, press releases, promo video, and other content that goes in an announcement.
You will also need to find reliable media contacts, who have shown high interest in reviewing your app. Do not be afraid to reach out to top bloggers and influencers in your industry, you’ll never know where your luck lies.
As you have seen, pre-launch marketing involves doable and reliable ways one can sell an app idea before it becomes a reality. Make sure that you have fully exhausted these best and effective pre-launch tips before you seek help from external influencers. Focusing on these tips will guarantee your app’s long-term success.
About 5280 Software LLC:
5280 Software LLC, located in Denver, Colorado is a premier software development firm. We have worked with a variety of clients over the years. Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral. If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps. These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs. The power of a well designed app to gain new customers is key in today’s market. We help execute your app development to perfection. A website is powerful tool for branding and showcasing the products or services you offer. We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.
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We look forward to speaking with you about your project. Learn why clients around the world trust working with 5280 Software LLC. We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point. Feel free to visit us on our social sites Facebook, YouTube, Twitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions.
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