Link Building and Establishing Authority

what-is-URL-link

INTRODUCTION Within SEO, link building plays an important role in driving organic traffic via search engines; especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Similarly, Authority is one of the core […]

The Importance of a Title Tag in SEO

title_tag

INTRODUCTION Title tags in SEO are like the title of your book for the demographics of your two most important types of readers: people and robots. There was a time that Google would just truncate a long and unwieldy tag. Now, if you do a poor job of creating the title tag or make it too […]

WHAT IS GOOGLE BEACON?

what-is-a-beacon

INTRODUCTION You may have heard of beacons, but do you truly know what this small device can do to enhance your business’ digital marketing? In 2015, Google Beacons launched to help businesses gain visibility with customers as well as account for more accurate in-store traffic. Furthermore, they started sending free beacons to a limited number of physical business […]

A 2021 Guide to SEO Meta Tags

What-Are-Meta-Tags

INTRODUCTION If you’re new to SEO and learning how to add it to your digital marketing strategy, a great place to start is learning more about meta tags. In this guide, we’ll walk you through the basics and best practices of using meta tags to optimize your webpages. Similarly, you’ll also learn how simple techniques […]

HOW SEARCH ENGINES OPERATE

Search-Engines

INTRODUCTION A “search engine” is several interlinked mechanisms that work together to identify pieces of web content — images, videos, website pages, etc. — based on the words you type into a search bar. Site owners use Search Engine Optimization to improve the chances that content on their site will show up in search results. Search engines […]