A 2021 Guide to SEO Meta Tags

INTRODUCTION If you’re new to SEO and learning how to add it to your digital marketing strategy, a great place to start is learning more about meta tags. In this guide, we’ll walk you through the basics and best practices of using meta tags to optimize your webpages. Similarly, you’ll also learn how simple techniques […]

HOW SEARCH ENGINES OPERATE

INTRODUCTION A “search engine” is several interlinked mechanisms that work together to identify pieces of web content — images, videos, website pages, etc. — based on the words you type into a search bar. Site owners use Search Engine Optimization to improve the chances that content on their site will show up in search results. Search engines […]

The Importance of ALT Text In SEO

INTRODUCTION Adding alternative text for images is the first principle of web accessibility. It is also one of the most difficult to properly implement. The web is replete with images that have missing, incorrect, or poor alternative text. Like many things in web accessibility, determining appropriate, equivalent, alternative text is often a matter of personal […]

Beginners Guide To Link Building

You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and […]

Beginners Guide to SEO

Introduction: You can absolutely do SEO yourself. With some research and lots of practice, anyone can learn how to do SEO for their business. Before you start, it’s important to understand some SEO fundamentals, like the ones illustrated in this guide.  If you need the help of an expert SEO services company, contact 5280 Software LLC today!  We are a professional SEO services company […]