5 Mistakes to Avoid Before and After a Mobile App Launch

Top mistakes to avoid before and after a mobile application launch
Top mistakes to avoid before and after a mobile application launch

Mobile app development has proven to be a profitable industry for every business that invests in it. Many businesses spend 50 percent of their marketing budget on mobile ads because a large number of people rely on their mobile phones daily. Developing a mobile app is not a walk in the park. It takes a lot of time and resources to get the design and final product ready for your target audience. 

The last thing you will want as an app developer or as an app owner is for your app to fail after you launch. If your app fails after launch, it means all your hard work has been for nothing. The reason some apps fail can be because of some of the decisions you took before you launched the app. We are going to talk about some of the mistakes you have to avoid if you want your app to succeed in the various app stores.

Pre-launch Mistakes

Mistakes to avoid before launching your mobile app
Mistakes to avoid before launching your mobile app

Beta Testing

Mobile app users hate it when they have to continuously use an app that crashes or glitches during use. This is one of the main reasons why some apps fail after they are launched because they crash too much. Beta testing helps you to access your app before you launch it for your target audience. It helps you to identify some of the problems your app has during the final stages. You must take beta testing seriously because it helps you to provide a better user experience. Most developers don’t carry out enough beta testing on their apps before they launch, which is a risky thing to do.

Missed Pre-launch Opportunities

Most app developers or app owners spend so much time investing in the development of their app they forget about pre-launch marketing. Pre-launch marketing helps you to advertise your app for your target audience to take note of you before you finally launch your app. You might have a great app ready for the public but without pre-launch marketing, no one will know your app exists. Investing in pre-launch marketing campaigns exposes the app to your target audience. It also alerts your users to prepare for the launch of your app. The use of social media is one of the best ways of marketing your app especially if you are running on a tight budget.

Poor App Store Optimization (ASO)

App Store Optimization is similar to Search Engine Optimization (SEO). The main difference is that SEO is meant for websites while ASO is meant for mobile apps. When you go to either Google Play Store or the Apple App Store, the apps with the most downloads are mostly the apps that rank higher and are more presentable. ASO is one of the best ways of increasing the visibility of your app on the various app stores. Making sure your app has a simple title and page design helps users to find your app among competitors. ASO makes it easier for your audience to find your app on the various play stores.

Post-launch Mistakes

mistakes to avoid after the app is launched
mistakes to avoid after the app is launched

Ignoring Reviews

Some app developers forget to consider reviews after they launch their app because they think it is not necessary. On the contrary, reviews play an important role when it comes to how successful your app will be in various play stores. Positive reviews help your app to rank high among its competitors. It also shows that you care about your users. Most users check the reviews of an app before they download it. So, you must maintain positive reviews on your app. It does not mean investing in fake reviews because users have a way of finding out if your reviews are legit or not.

Not Fixing Bugs

Mobile apps gradually build in the number of bugs as more users continue to use them. You must constantly check your app for bugs and fix them immediately. You must also check the reviews of your app to check what users like or dislike about your app. This helps you to know the features you are supposed to keep or remove from the app. Doing all this shows that you care about your users.

Lack of Customer Support

Customer loyalty is essential for every business, and it is the same for mobile apps. Users like it when they can communicate with app developers because they know their views are being heard. Interacting with users shows how important they are to you. Replying to questions quickly helps you get closer to your customers. You can do this by creating a social media platform for your app or by creating a feature in the app that makes it easier for you to communicate with your users.

About 5280 Software LLC

5280 Software LLC, located in Denver, Colorado is a premier software development firm.  We have worked with a variety of clients over the years.  Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral.  If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps.  Our mobile app development agency designs apps for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs.

The power of a well-designed app to gain new customers is key in today’s market. Our cutting-edge mobile app development solution is what your business or startup needs! Our developers are adroit with any mobile app development platform you need. We help execute your app development to perfection. If you need the best mobile app development companies, you have found them!

We offer a complete solution with the latest technologies to solve your obstacles and scale your customer base.  From the start of any project (and at every stage, step, phase, and release) we focus on the client and always ask for feedback while we develop the project.  Creating a quality solution for a business or startup is our end goal.  Our strategy and processes are based on solid communication with our clients.  5280 Software LLC is one of the top mobile app development companies in the USA.  We are far better than other mobile app development companies that charge more money for lower quality.

All projects are built according to a clearly defined scope of work.  If you need assistance with scope creation, we offer this as a service. This scope of work will be used in the provided development contract.  Make sure whomever you hire for your project provides you a development contract with clearly defined pricing, development timeline, payment schedule, and deliverables.  We would like to learn about your project and help refine your scope of work.  Our custom website, software, and mobile app development agency is here for you every step of the way.  We are one of the most renowned mobile app development companies in the USA.

If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA.  We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence.  Once an NDA is in place, feel free to book a free discovery call.  You can also fill out our app development questionnaire to share the details of your project before your call.  We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT.  Our company can create a custom solution on a variety of platforms using the most current popular programming languages.  Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered!

We look forward to speaking with you about your project.  Learn why clients around the world trust working with 5280 Software LLC.  We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point.  Feel free to visit us on our social sites Facebook, YouTube, Twitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions.  Want to hear firsthand from our previous clients the superior service we offer?  Check out our testimonialsCall us today at 888.510.0833 to learn about our mobile app development services!  You can trust in the best mobile app developers at 5280 Software LLC to design and develop your mobile app to perfection!

Let us turn your idea into reality!

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