By now you must have come across statistics such as more than 50% of website traffic comes mobile device users. This piece of information has made some companies convert their website experience into Native apps just to capture the other half of mobile users. Unfortunately, not all website owners are for that idea; many are still looking for valid reasons to invest.
If you are opportunistic and looking to improve the way your users interact with your company, then you are in the right place. In this article we are going to share some of the most important consideration you should make when moving your business and organization’s web experience to a native app.
Evaluate your current Website experience
As you improve your existing website or web app, you should also use this opportunity as your discovery phase for your app project. Use the insights from your website analysis to gather more ideas for the app experience. This is the approach that Facebook and Starbucks used to create their flagship Native apps.
You should be able to offer something different besides what you provide on your website or web app. Identify some of the missed value propositions that you could add to your website experience with an app.
App Target audience
Are you going to use your website visitors as your app users? Here, you will be looking at the demographic behavior of your website. Great results can be established when you tap mobile traffic from your website. Your website traffic may not decline if you create such a split.
Use tools such as Google Analytics to identify the various platforms and devices people use to interact with your website. Use the information to identify some of the things people are not doing on your site that can be accomplished with an app.
App use Case
The type of device may not hinder your user from using your website, but there is a situation where they may prefer using an app more: App use case. You’ll need to consider unique use case for your app. You need to think in the context of Where, When, and How. Will they use your app when they do not have access to internet? Are they going to use your app in public? Will they use the app together with your website?
With use case, you are sure that your product will deliver a great experience and value. Your app will have performed different actions that aim to accomplish a given task that was requested by the user. For a banking app, some of the use cases may include log in, check balance, transfer funds, and make payments ;just to name a few.
Since your app will be categorized as the other apps in the store, it is best if you apply the common standards and add some of the common key use cases. Your app stands out if you are able to come up with a unique use case. If you are not sure how to execute a particular feature, you can get inspiration from similar apps in the store. Examine those app to get ideas on how to improve the features on your app.
Your App Goal
Analyzing your website, zeroing on the target audience, and coming up with use case are not enough to develop the app you need to have a motivating factor. Successful and effective apps are built on the foundations of clear and smart goals. These are the primary reasons why you are creating an app in the first place.
Your app idea should align with your business or organizational needs. Your goal should intersect with that of the user. If your company is doing well with just a website, then there is no reason why you should invest and spend time building a product that has no gain. You can only proceed to build an app when you have a goal to gain.
Some of the common app goals include:
- Increasing customer base
- Retaining existing users
- Increasing brand visibility
- Generating more revenue
Optimize your App features and functionalities
Now that you have decided to proceed with developing a native app for your business or organization, it is important that your hone your app’s features and functionalities. One mistake that most investors make during a mobile app development project is to load the application with all their website features. As we had discussed earlier, your app should perform a different function than your website.
Therefore, you need to identify some of the key functions that you need to add to your app. The core functionality and feature of your app should align with your app goals and use case. Some device specific devices such as device fingerprint lock functionality can be utilized to provide additional security for your app. Therefore, you can choose to design your app for specific device functionality.
Improving website experience
Google analytics will give you an insight of the devices that are used to access your website. For mobile users, you can direct them to your app or specific feature in your application. In the end you will have improve on your website experience by giving your users a new mobile experience. Your website can be used as a marketing tool for your app with deep linking and marketing materials.
Converting a web experience to a native app should not be perceived as moving your entire features and functions of your website. You need to find some of the features or functions of your website that might work best with a mobile device, such as performing offline functions.
Take your time to understand the behaviors of your website users and determine way you can improve their experience with an app. If you can’t find one, give it time as you explore other apps for more ideas and inspiration for your business.
About 5280 Software LLC:
5280 Software LLC, located in Denver, Colorado is a premier software development firm. We have worked with a variety of clients over the years. Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral. If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps. These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs. The power of a well designed app to gain new customers is key in today’s market. We help execute your app development to perfection. A website is powerful tool for branding and showcasing the products or services you offer. We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.
Once the site is launched, or if you already have a website, we offer Search Engine Optimization Services to achieve higher search engine rankings. Contact us today with your website’s URL and we will put together a free SEO analysis of your site with pricing and timeline to get your site ranked on the first page of Google and other search engines. Our experienced and dedicated team has a proven track record and provide regular reporting on tasks completed and keyword movements during your SEO project. We help businesses and companies gain rankings on all the major search engines.
Many businesses use multiple software packages and services to run their business. We offer custom software development services to streamline your business process. We have developed custom dashboards that can pull data from multiple points and display all this information in one place. Do you use an off the shelf CRM? 5280 Software LLC can customize this CRM or even build a custom CRM from the ground up based on your requirements. If you need a custom Windows desktop or Mac desktop application, feel free to reach out to us.
We can improve the understanding of your business and marketing outreach through the use of analytics. We offer a complete solution with the latest technologies to solve your obstacles and scale your customer base. From the start of any project (and at every stage, step, phase, and release) we focus on the client and always ask for feedback while we develop the project. Creating a quality solution for a business or startup is our end goal. Our strategy and processes are based on solid communication with our clients.
All projects are built according to a clearly defined scope of work. If you need assistance with scope creation, we offer this as a service. This scope of work will be used in the provided development contract. Make sure whomever you hire for your project provides you a development contract with clearly defined pricing, development timeline, payment schedule, and deliverables. We would like to learn about your project and help refine your scope of work.
If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA. We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence. Once an NDA is in place, feel free to book a free discovery call. You can also fill out our app development questionnaire to share the details of your project before your call. We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT. Our company can create a custom solution on a variety of platforms using the most current popular programming languages. Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered!
We look forward to speaking with you about your project. Learn why clients around the world trust working with 5280 Software LLC. We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point. Feel free to visit us on our social sites Facebook, YouTube, Twitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions. Let us turn your idea into reality!