Websites become visible when they get indexed in search engines. However, you will need to put more effort for your domain to appear first on a search engine result pages (SERPs). If your goal in 2020 is to work on building links, then there is something you should know about Domain Authority and how to grow it.
What Is Domain Authority?
Websites that are optimized for browsers that use the Google search engine go through a search engine result pages (SERPs) ranking process. Getting a higher ranking on a search engine means that your website will appear at the top of the result page. The higher the score your site gets, the higher your odds of attracting organic traffic and your domain showing up at the top of Google’s SERPs.
Most website owners use Moz’s search engine ranking score, Domain Authority, to estimate how their sites rank on SERPs. The DA ranking process uses a 100-point logarithmic scale, and the higher your score the greater the ability of your site to get a top-ranking position.
Domain Authority score is calculated by evaluating the following 5 key factors:
- linking root domains
- number of total links
- quality of external links
- quality of website content
- Site structure
Moz has not disclosed fully the list of factors they use in calculating the DA score, and some experts believe that the company uses more than 40 factors to determine Domain and page authority.
Moz.com allows you to check your Domain Authority through their Link Explorer, SERP Analysis section of Keyword Explorer, or MozBar (Moz’s free SEO toolbar). You can use Domain Authority to tracking the predictive “ranking strength” of your entire domain or subdomains and to compare against the link profiles of your immediate competitors.
What Would Be A “Good” Domain Authority?
Since Domain Authority is a comparative metric and the score does fluctuate from time to time, it is right to say that any DA score is “good” and can be improved. However, the possibilities of improving your score from 20 to 30 are higher compared to growing your score from 70 to 80.
Your score is determined by the number of external links and inbound links. This is the reason why you will find that brand-new websites have a DA of one while sites with high-quality external links fall at the top end of the Domain Authority scale. Sometimes having a low DA would mean that you have fewer competitors or rivals.
With this in mind, your goal should be to having a very high DA score compared to the sites you’re directly competing within the SERPs. Therefore, the average score among your immediate competitors will determine what is a good or bad domain authority.
Steps To Increase Your Domain Authority
Now that you have an idea of Domain Authority, and after finding out that your score is not what you expected, then it is time to increase it. Since it is not possible to directly influence your DA, you can use some of the practical and proven tips to help raise your score.
1. Optimize On-Page Content
After ensuring that you have a good domain name, the next best thing you can do to grow Your Domain Authority is to increase the visibility of your website with Search Engine Optimization (SEO).
2. Improve Internal Linking Structure
This concerns keeping internal links in check , which most users use to navigate around your website. Ensure that your visitor can easily go back to the home page by just clicking one of your internal links. This way your website can be easly indexed by search engines.
3. Improve Off-Page Seo
If you are looking to improve the domain authority of your website, then you should attempt to make good connections with sites that have high DA. This step will create a positive impression of your website that can help boost your score.
Since the company you keep determines who you are, making connections with sites with higher spam scores might affect your scores in the long run. Thus, it is important to follow up on your connections and maintain a good relationship with sites that have a spam score of less than 30%.
To be on the safer side you need to do an intensive backlink investigation and deny or unfollow connection to sites that highlight malicious spaces.
4. Get Quality Inbound Links
There are very many ways to get inbound links, and in this section, we will highlight ways to get quality connections.
a. Natural Links
This is one of the rarest but most ideal ways of getting inbound links. You can achieve this by developing content of great value to website owners, bloggers or webmasters. Therefore, create linkable content, one that can attract more followers and keep them engaged.
b. Third Party Referencing
In the event that you goal to increase your Domain Authority is time-bound, you can reach out to blogger or website admins that mange site similar to yours. Through guest posts opportunities you can established the connection.
c. Unlinked Mentions
There are situations that some high Domain Authority sites could have mentioned your brand, but failed to link it to your platform. You can use tools such as SEMRush and waitlist to identify such websites and request them for a backlink if possible.
5. Remove Malicious Or Bad Links
The presence of links in your website from bad sources can negatively impact your Domain authority. You can make good use of special tools to go through your link profile, search for toxic backlinks and determine their status.
The Moz metric may be slightly different from the one that Google uses to rank pages and domains on search engine result pages. Since Google incorporates over 200 factors to come up with an algorithm or metric for ranking in SERPs, your Domain Authority may not determine your search rankings. However, your DA can help you improve your page rankings due to the factors that Google and Moz share in coming up with their positioning metrics.
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