The Ultimate Guide To Increase Your Domain Authority In 2020

The Ultimate Guide To Increase Your Domain Authority In 2020

Websites become visible when they get indexed in search engines. However, you will need to put more effort for your domain to appear first on a  search engine result pages (SERPs). If your goal in 2020 is to work on building links, then there is something you should know about Domain Authority and how to grow it.

What Is Domain Authority?

Websites that are optimized for browsers that use the Google search engine go through a  search engine result pages (SERPs) ranking process. Getting a higher ranking on a search engine means that your website will appear at the top of the result page. The higher the score your site gets, the higher your odds of attracting organic traffic and your domain showing up at the top of Google’s SERPs.

Most website owners use Moz’s search engine ranking score, Domain Authority, to estimate how their sites rank on SERPs. The DA ranking process uses a 100-point logarithmic scale, and the higher your score the greater the ability of your site to get a top-ranking position.

Domain Authority score is calculated by evaluating the following 5 key factors:

  • linking root domains
  • number of total links
  • quality of external links
  • quality of website content
  • Site structure

Moz has not disclosed fully the list of factors they use in calculating the DA score, and some experts believe that the company uses more than 40 factors to determine Domain and page authority. allows you to check your Domain Authority through their Link Explorer, SERP Analysis section of Keyword Explorer, or MozBar (Moz’s free SEO toolbar). You can use Domain Authority to tracking the predictive “ranking strength” of your entire domain or subdomains and to compare against the link profiles of your immediate competitors.

What Would Be A “Good” Domain Authority?

Since Domain Authority is a comparative metric and the score does fluctuate from time to time, it is right to say that any DA score is “good” and can be improved. However, the possibilities of improving your score from 20 to 30 are higher compared to growing your score from 70 to 80.

Your score is determined by the number of external links and inbound links. This is the reason why you will find that brand-new websites have a DA of one while sites with high-quality external links fall at the top end of the Domain Authority scale.  Sometimes having a low DA would mean that you have fewer competitors or rivals.

With this in mind, your goal should be to having a very high DA score compared to the sites you’re directly competing within the SERPs. Therefore, the average score among your immediate competitors will determine what is a good or bad domain authority. 

Steps To Increase Your Domain Authority

Now that you have an idea of Domain Authority, and after finding out that your score is not what you expected, then it is time to increase it. Since it is not possible to directly influence your DA, you can use some of the practical and proven tips to help raise your score.

1. Optimize On-Page Content

After ensuring that you have a good domain name, the next best thing you can do to  grow Your Domain Authority is to increase the visibility of your website with Search Engine Optimization (SEO).

2. Improve Internal Linking Structure

This concerns keeping internal links in check , which most users use to navigate around your website. Ensure that your visitor can easily go back to the home page by just clicking one of your internal links. This way your website can be easly indexed by search engines.

3. Improve Off-Page Seo

If you are looking to improve the domain authority of your website, then you should attempt to make good connections with sites that have high DA. This step will create a positive impression of your website that can help boost your score.

Since the company you keep determines who you are, making connections with sites with higher spam scores might affect your scores in the long run. Thus, it is important to follow up on your connections and maintain a good relationship with sites that have a spam score of less than 30%.

To be on the safer side you need to do an intensive backlink investigation and deny or unfollow connection to sites that highlight malicious spaces.

4. Get Quality Inbound Links

There are very many ways to get inbound links, and in this section, we will highlight ways to get quality connections.

a. Natural Links

This is one of the rarest but most ideal ways of getting inbound links. You can achieve this by developing content of great value to website owners, bloggers or webmasters. Therefore, create linkable content, one that can attract more followers and keep them engaged.

b. Third Party Referencing

In the event that you goal to increase your Domain Authority is time-bound, you can reach out to blogger or website admins that mange site similar to yours. Through guest posts opportunities you can established the connection.

c. Unlinked Mentions

There are situations that some high Domain Authority sites could have mentioned your brand, but failed to link it to your platform. You can use tools such as SEMRush and waitlist to identify such websites and request them for a backlink if possible.

5. Remove Malicious Or Bad Links

The presence of links in your website from bad  sources can negatively impact your Domain authority.  You can make good use of special tools to go through your link profile, search for toxic backlinks and determine their status.


The Moz metric may be slightly different from the one that Google uses to rank pages and domains on search engine result pages. Since Google incorporates over 200 factors to come up with an algorithm or metric for ranking in SERPs, your Domain Authority may not determine your search rankings. However, your DA can help you improve your page rankings due to the factors that Google and Moz share in coming up with their positioning metrics.

About 5280 Software LLC:

5280 Software LLC, located in Denver, Colorado is a premier software development firm.  We have worked with a variety of clients over the years.  Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral.  If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps.  These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs.  The power of a well designed app to gain new customers is key in today’s market.  We help execute your app development to perfection.  A website is powerful tool for branding and showcasing the products or services you offer.  We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.

Once the site is launched, or if you already have a website, we offer Search Engine Optimization Services to achieve higher search engine rankings.  Contact us today with your website’s URL and we will put together a free SEO analysis of your site with pricing and timeline to get your site ranked on the first page of Google and other search engines. Our experienced and dedicated team has a proven track record and provide regular reporting on tasks completed and keyword movements during your SEO project.  We help businesses and companies gain rankings on all the major search engines.

Many businesses use multiple software packages and services to run their business.  We offer custom software development services to streamline your business process.  We have developed custom dashboards that can pull data from multiple points and display all this information in one place.  Do you use an off the shelf CRM?  5280 Software LLC can customize this CRM or even build a custom CRM from the ground up based on your requirements.  If you need a custom Windows desktop or Mac desktop application, feel free to reach out to us.

Our highly skilled team can build the backend database on your server; physical in house systems or cloud based.  Our programmers have the knowledge and are versed in any coding language needed whether it be javascript, sql, css, php, drupal, python, nosql, or any other stack or frameworks required to delivery the features you need.  5280 Software LLC has the resources to build the specific framework for various types of complex applications.  We can build applications that can run on an internet browser with the highest level of security.  We poses the experience and skills to handle any types of software development requests.  We understand effective project management methodologies when building your solution.

Once your solution is built, we can assist with training even the most basic beginner level individual on learning how to use the software and address any questions they may have.  We always meet the demand in the industry for software, ecommerce, and custom technology solutions.  We have connected with and helped clients in many different industries and occupations.  We have many professional references, simply reach out find out more.

We can improve the understanding of your business and marketing outreach through the use of analytics.  We offer a complete solution with the latest technologies to solve your obstacles and scale your customer base.  From the start of any project (and at every stage, step, phase, and release) we focus on the client and always ask for feedback while we develop the project.  Creating a quality solution for a business or startup is our end goal.  Our strategy and processes are based on solid communication with our clients.

All projects are built according to a clearly defined scope of work.  If you need assistance with scope creation, we offer this as a service. This scope of work will be used in the provided development contract.  Make sure whomever you hire for your project provides you a development contract with clearly defined pricing, development timeline, payment schedule, and deliverables.  We would like to learn about your project and help refine your scope of work.

If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA.  We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence.  Once an NDA is in place, feel free to book a free discovery call.  You can also fill out our app development questionnaire to share the details of your project before your call.  We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT.  Our company can create a custom solution on a variety of platforms using the most current popular programming languages.  Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered!

We look forward to speaking with you about your project.  Learn why clients around the world trust working with 5280 Software LLC.  We support our clients from mockups, sketch, wireframes, and graphic design, development, product launch and ASO when we publish your app, and even code updates at a competitive price point.  Feel free to visit us on our social sites Facebook, YouTube, Twitter, or send us a LinkedIn connection request to learn about our offers to get answers to your questions.  Let us turn your idea into reality!

Leave a Reply

Your email address will not be published. Required fields are marked *

About Boyce Eggert

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

More Related Posts