Marketing in the 21st century is an essential factor of Mobile app development. Perhaps it is because of the availability of millions of applications in the app stores. The available categories may assist in narrowing down of your target audience, but you still have a long way to go.
In your quest to make your mobile app attractive to your potential customers, there are many activities that you will need to do. These marketing efforts start when you define a target audience and continues until you reach your goal.
Marketing Before The Mobile App Development
First and foremost, you will need to come up with or understand your customer acquisition funnel; a process that converts your prospects into regular customers. In case you have one, you’ll need to optimize it to generate more growth and revenue.
At the top of your funnel, you’ll need to get as many leads as possible, so you will have to create awareness. The first step of creating awareness in mobile app development marketing is launching the application in its rightful category in the app store.
You will admit that if you go back to your local supermarket, you will discover that there are certain products on the shelves that you did not know existed. How is it that you only go for one product and fail to see the rest? That’s the magic of marketing, and that’s what happens when you only launch and expect people to download.
If you are sure that your app is viable for your target audience and have the plan ready, then you can set the release date. When setting the time, make sure that there are no events during the launch that might overshadow your launch. Create a press release or announcement message on your mobile app development journey.
Marketing During Mobile App Development
During the mobile app development, marketing is achieved by first doing market research to identify key players in your industry and also determine customer behaviors and needs. Your research and solution should cover and address all customer pain-points.
Second, the information you get from your research and analysis should help you in defining your target audience and designing an app with the user in mind.
Most experts suggest that design is the most crucial element when it comes to mobile app development marketing in the 21st century. The truth is, if you can create an app efficiently and effectively that solves a problem, then your current and potential customers won’t hesitate to download and use it.
The last thing a user would want to see is bugs and mistakes in your app. You need to optimize your app before launching, and you can do this by testing it and ensuring that all the features are working correctly.
With the assumption that all businesses have a website, it is evident that the current trend in mobile app development marketing is creating a landing page. If you don’t have a website, then it would be best that you create one and start working on your landing page.
An attractive and interactive prelaunch landing page creates awareness and drives users to download your app. The content must briefly explain what the app does, its features and the benefits your customers are likely to realize after using your application. The use of Teaser videos before launching an app has shown to bring great results. Keep your customers updated and don’t forget to mention new updates and features in your app.
Besides the landing page, you can start building your domain authority by using Search Engine Optimization and recycling your content on social media platforms or using paid ads. Therefore, you need to create accounts on social platforms such as LinkedIn, Twitter, Instagram, Facebook, Pinterest, and others that relate to your business.
You can develop domain authority through a content marketing strategy. You can start with writing blogs showcasing your app features and the solution you are offering in your line of business.
Most of the businesses overlook the power of reviews. Honest reviews from influencers, bloggers, publications, and any contacts that are relevant to your industry or niche might provide information and the necessary boost you need to grow your user base.
Marketing After Launching Your App
As your users move through your acquisition funnel, you need to make continuous improvements based on their feedback and behaviroal observations.
You will need to focus on App Store Optimization (ASO) that helps in ranking high on app stores. You can learn more about the area of ASO and the fastest way to see results in this in depth article from our excellent award winning agency. You can use keywords and a good choice for the title to make your app visible to potential users. Strategically place keyword in your app’s listings.
The idea behind mobile app development marketing is to get as many downloads as possible during the launch of your app in the store and get it noticed by editors. You need to market your app more during the design stage.
About 5280 Software LLC
5280 Software LLC, located in Denver, Colorado is a premier software development firm. We have worked with a variety of clients over the years. Our expert team of developers have helped small to medium sized businesses, startups, as well as enterprise level clients such as RingCentral. If you are looking to build a mobile app, we can deliver flawless apple ios mobile apps as well as android mobile apps. These apps can be designed for smartphones, ipad and android tablets, wearable such as smart watches, and even smart TVs. A website is powerful tool for branding and showcasing the products or services you offer. We can build you a WordPress, E-Commerce, or custom coded website at competitive prices.
Once the site is launched, or if you already have a website, we offer Search Engine Optimization Services to achieve higher search engine rankings. Contact us today with your website’s URL and we will put together a free SEO analysis of your site with pricing and timeline to get your site ranked on the first page of Google and other search engines. Our experienced and dedicated team has a proven track record and provide regular reporting on tasks completed and keyword movements during your SEO project.
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All projects are built according to a clearly defined scope of work. If you need assistance with scope creation, we offer this as a service. This scope of work will be used in the provided development contract. Make sure whomever you hire for your project provides you a development contract with clearly defined pricing, development timeline, payment schedule, and deliverables.
If you have an idea for a mobile app, please emails us your full name or company name and we will send you a signed NDA. We send NDAs to all potential clients to guarantee your ideas and documents will be kept in confidence. Once an NDA is in place, feel free to book a free discovery call. You can also fill out our questionnaire to share the details of your project before your call. We are the leading firm specializing in building solutions for the web, iphones and other smart devices including IOT. We can create a custom solution on a variety of platforms using the most current popular programming languages. Weather it is a cross platform hybrid app or a natively programmed solution, we have you covered!
We look forward to speaking with you about your project. 5280 Software LLC is the premier quality team in the USA that can develop your iOS iphone mobile app, android mobile app, website, or custom software. Every innovative developer on staff covers the entire needs of the client and can solve your problems with modern, cutting edge coding trends and technology stacks. Let us turn your idea into reality!