Besides appeal, typography also aims to achieve legibility and readability. Most people only focus on the beauty of the character and letters but forget that people find patterns and how type is arranged more attractive. The visual content of your written words needs to look beautiful and at the same time capture the attention of the reader. It should have a direct impact on user experience and response.
The world of typography has had some trends lately that have made a significant influence on the appearance of text or type. Here are some of the current top website typography trends.
Rounded Sans Serifs Font
Sans serifs fonts are one of the most popular typefaces among website designers. It is easy to identify them because they have clean and very round corners or terminals. Rounded fonts find application in food packaging and children content. As much as these fonts sound childish, they are can be used in projects that aim for simple text.
There has been a significant increase in the use of rounded sans serifs font. This type of font projects a friendly and approachable vibe, which means that it is suitable for use in business websites that wishes to create a feeling of positivity and trust.
Rounded sans serifs are one of the most readable fonts when it comes to developing medium-thick uniform stroked fonts. It has the benefit of achieving sufficient letter-spacing and optimum readability. You can create a more contemporary outlook when you combine this font with other trends.
Colored Typeface and Bold Typography
The use of colors has suddenly started making a return in the design of website content through typography. The use of colored letters and characters started showing up when websites began using backgrounds of different colors apart from black and white color variations.
There are two reasons why you should use color in text: to create your brand identity and to hook the eyes of the reader. For readability, experts recommend the use of dark on light or light on dark colors. The choice of color should also blend nicely into the website layout. There are also bright and trendy options that you can use to achieve your contrast goals.
Bold typography finds application in web design whenever there is a need to create a great first impression with the hero image on the header of a website. The idea here is to achieve the right mix of visual interest by using contrasting elements of design. Bold typography is useful in adding special effects to the header image, where it has a direct impact on the reader.
In your attempt to capture the attention of readers with beautiful lettering and language, you need to choose your typeface and words carefully. Bold typography allows you to digress from the norm, you get to choose between oversized and undersized typography. Always remember that the color you use for your typeface must stand out from the background.
Lately, web designers believe that adding more words to sales copy attracts a high rate of engagement compared to using only one word. This thought has brought about the use of multiple text lines and stacked text blocks. As the size and space reduce, more weight is added to it.
For this technique to work, the typeface you choose must be easy to read and have the right line spacing. The reader should be able to distinguish lines with ease, a great indicator that the copy breaks make sense. The letters can be stacked side to side or one on top of the other, which gives it a neat and fun way of using typography to add aesthetics to your websites.
Cutouts and Overlays Typography
Two of the best ways to creatively develop visual interest on your website is through the use of cutouts and overlays typography. Website owners who do not intend to use color fill on images have found this technique to be the best in web design. The font and look of your type will depend on the cut and the nature of the background layer.
Overlay typography uses transparent letters to showcase the background of a website, which is often a hero photo. The best thing about using cutouts and overlays is that you do not need to do anything technical adjustments to achieve a three-dimensional design effect on your text.
Three-Dimensional and Textured Typography
Another way to bring your website to life is by adding realistic three-dimensional effects. 3D typography can be achieved through shadows and tilting. You can also use a combination of styles to create different 3D effects. Some developers are also using letters to create 3D shapes to covey a specific message. There are over fifty 3D typography effects that you can choose from for your project.
As you aim to give your readers the look and feel of the message you want to convey, you can add texture to it. Websites that deal with furniture can achieve textured typography by adding a wood grain texture on the surface of the letters.
Kinetic typography animation
Web developers working with animators have found a way to add motion to text and they have termed it as Kinetic or Animated typography. This technique is used to convey ideas and evoke emotion through fast-moving text or type. The animation makes use of most of the trends listed in this article and speed to create an attractive message that keeps the reader engaged for longer.
One of the most challenging facts about typography is that the trends are always shifting. Therefore, one must stay abreast of what is new in the market when it comes to text and font modification. Getting the right typography for your website requires creativity and finding the perfect balance. With the help of website development Denver companies or agencies you can add more complex graphic effects to your typography.
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